Yes Master, FW 2011

This is the most extraordinary ad campaign I have ever seen in my life and it belongs to a British lingerie label Yes Master whose creative designer Igor Pacemski drew inspiration from psychodelic witchcraft and love potions to create a very interesting lingerie collection. I must say though that celestial prints are not at all new for the fashion industry (Risto Bimbiloski, Christopher Kane's resort 2011 collection), it is indeed new for the lingerie sector. And yes, I would love to have a body with that foggy town streets. Watch the video to get tuned to what you will see in the ad campaign. Emily Browning reinvented that oldie-goldie Sweet Dreams song by Eurythmics, love her interpretation.

Stola lingerie

I have come across an interesting premium lingerie brand Stola from Colombia. The FW collection 2011-2012 was inspired by Kalash people and nature (an ethnic group living in the mountain range of Hindu Kush, in a province of Pakistan, having rather interesting traditions I must say, check the Wikipedia for more info on them). It features the lingerie that is divided into 3 ranges - Rain, Sand and Rocky Mountain. I liked the prints, evidently bearing the resemblance to the Kalash people designs and the environment surrounding them. It's this intertwine of cultural diversity and lingerie sophistication that creates a totally unique vision of the world. Here is the ad campaign.

Princesse Tam Tam, SS2011

The French lingerie brand Princesse Tam Tam follows its principle -  Légèreté, allure et liberté.
Ever since launching their first lingerie collection in 1985, the Hiridjee sisters keep on creating wonderful lingerie "for women by women".
Check the new lingerie, homewear and swimwear collections as well as the ad campaign featuring Marloes Horst.

Joge, W2011

Brasilian lingerie and homewear brand, Joge, has launched its W2011 ad campaign featuring models Dewi Driegen and Charlott Cordes wearing sexy and very elegant lingerie.

Strand Arcade, ad campaign FW2011

I liked the Strand Arcade FW 2011 ad campaign Beyond the Looking Glass featuring red-haired beauty Tiah Eckhardt. The general theme was the return of Alice 100 years after she left the room. The photo shooting was held in a run-down Victorian house with the decorations evoking the 20s-vibe.

Freya SS2011 ad campaign

The British lingerie brand for big-busted women, Freya, has presented its SS2011 ad campaign which is rather funky, I would say. Their collection featuring as usual full-support bra (up to K cup) and briefs and hipsters come in colourful and bright palette - from bright pink to peacock blue - and trendy floral prints.

O'2ND ad campaign

The O'2ND ad campaign features Sigrid Agren, Julija Steponaviciute and Molly Smith in the fairy-like realm "where the wild roses grow". It's all about femininity and romance, these 60s-like ribbons in the hair, dresses and gloves.